3 Reasons financial advisors need to pay attention to women

  1. 80% of women in Canada switch financial advisors within a year of their husband’s death
  2. 73% of women report being “unhappy” with the service levels they were receiving from the financial services industry.
  3. Women are gaining wealth and power faster than ever before.

Women are not simply a “niche demographic,” they are likely the biggest future market for the industry. The service expectations of women are very different from those of the men you have served for years.

Inform yourself to safeguard your client base and grow your business.

Stats from The Boston Consulting Group, Women Want More (in Financial Services), October 2009

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