Archive for September 2015
Developing a Female Friendly Brand for your Practice
Financial advisors wishing to brand their practice as female friendly would do well to remember the famous marketing debacle of the 90’s when the ski industry wanted to reach out to women. Instead of talking to them or doing market research, they simply changed the colour of their ski boots to pink and to add…
Read MoreAre You a Confidence Builder?
Before our own confidence propels us to achieve things we didn’t think possible, we experience confidence through the support of people we know and respect. These are people who help us see what we can accomplish instead of fearing the future and not even trying. A good friend told me years ago to look up…
Read MoreSurprise – women don’t judge you on performance.
The financial industry, probably more so than any other, is and has been traditionally focused on performance. In a male dominated field, performance is the measuring stick used to determine value, value of assets, value of individuals, and value of organizations. It is no wonder that financial advisors talk instinctively about their and their organizations’…
Read MoreMost advisors don’t listen
According to a survey of women who invest, the biggest complaint against financial advisors is that they don’t listen. The dictionary defines listening as, “to take notice of and act on what someone says.” The key words are “act on.” While most advisors think they listen to their clients, the problem is often they aren’t…
Read MoreWhen a client dies…
As an advisor to older couples, it’s likely you’ll face the death of a client at some point and in many cases that death will be the husband’s. What’s more, you may not have a strong relationship with the wife. Remember: 70% of widows leave the family’s financial advisor. The wife calls to let you…
Read MoreWomen aren’t looking for perfection: they want advisors who are sincere and authentic
Forget about being “superman” or the advisor who always has the answer. Women aren’t looking for perfection. They want advisors who are sincere and authentic. Authentic means “trustworthy” and nothing is more important when it comes to financial advice. But, many times we mean ‘making investment decisions that are in the best interest of a…
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