Archive for September 2020

What Is “Storyselling” and Why It Works

One of the best books we’ve ever read about giving financial advice is, “Storyselling for Financial Advisors” by Scott West and Mitch Anthony. As the title suggests, the book outlines the value of using short stories to help people understand financial concepts. It talks about why that approach is far more successful than boring people…

Read More
Copyright © 2018 StrategyMarketing.ca. All Rights Reserved.