"I have had the privilege of working with Judy Paradi on many projects. She is a thoughtful and creative strategic thinker who has for years shown a fierce commitment to the needs of women in the financial services sector. She is truly a pioneer in connecting the financial community with this under-served segment of the consumer population.

Both organizations and individuals would be well served by her expertise and services."

Niki Guner, MBA
Marketing and Fundraising Consultant

Judy Paradi

As owner of a successful marketing company for over 20 years, Judy had the opportunity to work with a variety of blue chip clients such as the Royal Bank, BMO, Scotiabank, Heart and Stroke, Kraft, Novartis etc. While clearly her clients represent an assortment of industries, Judy’s passion, and the reason for her success, was understanding the needs of her clients’ target markets and developing winning marketing strategies that spoke to those needs.

Because of this passion, it was not long into her career that she became aware of the huge disparity between how women thought and how they were being marketed to and she started focusing her efforts on marketing to women in specific. To that end she published a white paper, What you don’t know about marketing to women and why it could hurt you.

Soon after, in collaboration with Paulette Filion that white paper was followed up with two more highly acclaimed papers; Why women leave their Financial Advisors and how to prevent it and Financial Advisors are failing women: What female clients really want and how to change the dialogue.

Judy’s enthusiasm regarding women’s issues is further evidenced by her involvement as a board member and mentor with Step Ahead, an organization devoted to mentoring female entrepreneurs. In addition, she lectures at the University of Toronto, delivering a course on entrepreneurship, with a special focus on targeted marketing and is involved with the university’s Hatchery program, serving as an advisor on women’s issues.​


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