Blog

Regularly blogging for over two years, both for IRIS and on StrategyMarketing.ca, advisors have come to depend on the insights, wisdoms and practical advice that Paulette and Judy provide.


Women – Can’t Live With Them, Can’t Live Without Them. What’s an Advisor to Do?

By Paulette Filion and Judy Paradi | January 30, 2018 | Comments Off on Women – Can’t Live With Them, Can’t Live Without Them. What’s an Advisor to Do?

When Desiderius Erasmus, a 15th century philosopher and humanist, penned those words he most certainly wasn’t referring to financial advisors. Rather he was making a broad observation that while men and women are very different, often leading to misunderstandings and even conflict – the world would be a poorer place without them. Little did he…

Are you alienating clients?

By Paulette Filion and Judy Paradi | January 23, 2018 | Comments Off on Are you alienating clients?

It’s puzzling to us when advisors say they don’t want to brand themselves as “too female friendly” for fear of alienating their male clients. Yet, they seem perfectly okay with alienating their female clients by maintaining a male focused practice. Given that women control 1/3 of all financial assets, which is expected to grow to…

#metoo – should YOU worry?

By Paulette Filion and Judy Paradi | January 23, 2018 | Comments Off on #metoo – should YOU worry?

Chances are excellent that you are one of the countless decent men out there who are no more likely to sexually harass a woman than eat paste! However, there is no denying that the #metoo campaign has put fear into the heart of many a man (financial advisors included). One can almost hear the collective…

Women are NOT a niche market!

By Paulette Filion and Judy Paradi | January 16, 2018 | Comments Off on Women are NOT a niche market!

In meeting with and talking to advisors and executives of financial companies we often hear them say, very earnestly, that they know that women are an important niche market. And in fact they say, they are already actively marketing to women. (Which, to our dismay, as often as not, take the form of a few…

5 habits of advisors that ladies love.

By Paulette Filion and Judy Paradi | January 9, 2018 | Comments Off on 5 habits of advisors that ladies love.

With research piling up, there is no doubt that very few financial companies do a great job on behalf of their female clients. But there are individual advisors, who do – and their female clients love them. Of all the female investors we’ve interviewed who like their advisor, there are recurring themes. And of all…

Advisors will be extinct in 5 years unless…

By Paulette Filion and Judy Paradi | December 12, 2017 | Comments Off on Advisors will be extinct in 5 years unless…

I’ve had financial advisors for more than 40 years. Not once in those years have I called my advisor to find out what stock/funds I should buy or sell. But I have called to find out where I should get my first mortgage, when to sell my house, or how much income I could get…

Are you worth what you charge?

By Paulette Filion and Judy Paradi | December 7, 2017 | Comments Off on Are you worth what you charge?

The key to winning with clients is understanding that what they appreciate and are willing to pay for, is not you talking about the value you can deliver but showing it. In a hugely competitive industry there are many out there jockeying to get in front of potential clients, or even your clients, with their…

How to Be Your Clients “Forever” Advisor

By Paulette Filion and Judy Paradi | December 5, 2017 | Comments Off on How to Be Your Clients “Forever” Advisor

I have cataracts – so what’s that got to do with financial advice you might ask. A lot but I’ll let you be the judge. Because I’ve worn contacts forever I see an optometrist every few years. After my optometrist retired, he referred me to a new guy, who I didn’t like or dislike since…

4 questions to assess your practice’s female friendliness

By Paulette Filion and Judy Paradi | November 28, 2017 | Comments Off on 4 questions to assess your practice’s female friendliness

Women often mention that their financial advisor knows little or nothing about them as a person. “He thinks of me as an investment account and the money in it,” they say. Women look for more than just your technical abilities. In fact, women assume that most advisors can invest. It is their inter-personal skills that…

Financial advisors: Are you being left behind?

By Paulette Filion and Judy Paradi | November 21, 2017 | Comments Off on Financial advisors: Are you being left behind?

Advisors are increasingly learning that it is more important than ever to provide value from the client’s perspective. Value for them is something that they experience when you do your job in a way that resonates with them. We spoke with a woman who runs her own successful business focused on Millennials and helping organizations…

Archives

Copyright © 2018 StrategyMarketing.ca. All Rights Reserved.