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Regularly blogging for over two years, both for IRIS and on StrategyMarketing.ca, advisors have come to depend on the insights, wisdoms and practical advice that Paulette and Judy provide.


You hate it – so why do it to your clients?

By Paulette Filion and Judy Paradi | January 7, 2020 | Comments Off on You hate it – so why do it to your clients?

There was a time when asset firms trying to sell their products to financial advisors was the norm. They’d show up with a PowerPoint presentation on their newest fund and talk factor investing, management style, star-studded returns and they’d tout the portfolio manager du jour. If your supplier is still flogging their products that way,…

Are you making the wrong impression with your holiday greetings?

By Paulette Filion and Judy Paradi | January 1, 2020 | Comments Off on Are you making the wrong impression with your holiday greetings?

Holiday season is a minefield of potential errors. Should we send a greeting card or not – if we do what to say, what not to say? By all means take the opportunity to reach out. The holiday season is a particularly good opportunity to cement your relationship with your clients by showing your appreciation,…

To attract female investors, You’ll have to do more than just pink you practice.

By Paulette Filion and Judy Paradi | November 19, 2019 | Comments Off on To attract female investors, You’ll have to do more than just pink you practice.

In the process of analyzing our own business – which included interviewing advisors to find out what can we offer the financial community that would be of the most value, and who are the early adaptors – we found some very interesting dichotomies. We encounter advisors who have seen the writing on the wall and…

Adapt or Perish!

By Paulette Filion and Judy Paradi | November 13, 2019 | Comments Off on Adapt or Perish!

Recently I visited the Fram Museum in Norway. It is a fascinating museum dedicated to telling the story of Norwegian polar exploration through artifacts, maps, diaries and journals. One display in particular caught my eye – it featured a quote from a letter written by an explorer – it stated, “you have to adapt or…

Women Look for “Good” Rather than “Smart”

By Paulette Filion and Judy Paradi | October 28, 2019 | Comments Off on Women Look for “Good” Rather than “Smart”

We’d all like to think we are smart and indeed many, or we could even say most, financial advisors are smart. After all it takes a fair level of ‘smarts’ to be able to understand the complexities of the financial world, go about the business of acquiring clients and then invest their money profitably for…

Are You Losing Business Because You Lack Listening Skills?

By Paulette Filion and Judy Paradi | October 4, 2019 | Comments Off on Are You Losing Business Because You Lack Listening Skills?

What is it about listening that makes it so hard? Is it because we think that what we have to say is so much more interesting than what the other person has to say? Perhaps. Except for making you look a little self centered, it’s not likely to be much of an issue when you’re…

Gleaning Insights on What Matters Most to Your Clients

By Paulette Filion and Judy Paradi | September 20, 2019 | Comments Off on Gleaning Insights on What Matters Most to Your Clients

There is a saying in business, “You can’t improve what you don’t measure.” Much like runners have to know how fast they are running to be able to get better – similarly, you need to know what your clients think of you to improve what you offer them. However how to ask clients what they…

Millennials: Your Path to Success

By Paulette Filion and Judy Paradi | September 10, 2019 | Comments Off on Millennials: Your Path to Success

According to Schwab’s 2018 Modern Wealth Index, 31 percent of millennials have determined their financial goals and have a written plan. As a result, millennials are also more likely than older generations to have specific savings goals, work with an investment advisor and regularly re-balance their portfolio. Clearly attracting millennials makes sense, that is why they…

Why it is NEVER about YOU

By Paulette Filion and Judy Paradi | July 12, 2019 | Comments Off on Why it is NEVER about YOU

Recently, we had the pleasure of conducting a lunch and learn for about 20 investment advisors. The topic was How to Engage with Female Investors. Those in attendance came because they understood the undeniable truth that female investors are and will continue to be the key to their future success. Throughout the hour, they nodded…

Are unconscious biases hindering your success with female clients?

By Paulette Filion and Judy Paradi | June 24, 2019 | Comments Off on Are unconscious biases hindering your success with female clients?

There is a riddle that goes like this: A surgeon buys a brand new sports car. He wants to show it off to his son so they go for a drive. The pavement is wet, the road winding along a mountain side and they are going too fast. The car loses traction and they crash…

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