Women as Opportunity
The male ♂ and female ♀ language disconnect
Have you ever met with a potential female client, thought the meeting went really well only to learn that she decided not to invest with you? While at other times you may have felt unsure about your chances with a potential female client and were pleasantly surprised that she chose to work with you. So…
Read MoreDon’t Be Fooled by the Perception That Women Lack Financial Confidence
One big mistake you must avoid! There seems to be a great deal of confusion surrounding the issue of women and financial confidence. Do women have confidence or do they lack confidence and what does it mean to you and the financial community at large? One article screams, “Women, Money and Their Alarming Lack of…
Read More6 things NEVER to say to female investors
“I have a system that helps my clients maximize gains and minimize losses …Let me tell you how I do things.” The fastest way to turn a potential female investor off is by telling her how great you are or your system is. Women look for advisors who they can connect with, someone who shows…
Read MoreNewsflash: Men and Women are Different!
The key to winning with women is understanding the differences between men and women, uncovering the opportunities and building a relationship. While there are many similarities between how men and women invest, there are important differences. The differences Generally men tend to compartmentalize investing as an activity separate from their lives. Women, on the other…
Read MoreMissed opportunity: Enough about you, let’s talk about me!
In a previous blog we talked about the importance of asking probing questions, in reference to female clients who you thought might be at risk of leaving. We cautioned that “it is not enough to simply ask questions, you have to be genuine in caring about her as a person. You have to listen, really…
Read MoreWomen don’t care how much you know about investing
There are lots of web sites advising women how to go about finding a financial advisor, not surprisingly, most are pretty consistent: Review the advisor’s qualifications and do a background check Ask about their track record and past performance Find out how they get paid Read the fine print/the company code of ethics Inquire what…
Read MoreWhy one “nice” financial advisor lost two clients!
Recently I had an interesting conversation with a young woman. We were talking about financial advisors when I mentioned that advisors will have to justify their fees by actually delivering service once new fee transparency rules come into play. I was not prepared when she said, “what does ‘providing service’ mean?” I had to think…
Read MoreSurprise – women don’t judge you on performance.
The financial industry, probably more so than any other, is and has been traditionally focused on performance. In a male dominated field, performance is the measuring stick used to determine value, value of assets, value of individuals, and value of organizations. It is no wonder that financial advisors talk instinctively about their and their organizations’…
Read MoreWomen aren’t looking for perfection: they want advisors who are sincere and authentic
Forget about being “superman” or the advisor who always has the answer. Women aren’t looking for perfection. They want advisors who are sincere and authentic. Authentic means “trustworthy” and nothing is more important when it comes to financial advice. But, many times we mean ‘making investment decisions that are in the best interest of a…
Read MoreHeads up Financial Advisors: 3 reasons why Women Make Great Clients
They are loyal If they are happy with your service they will stay with you longer –and they outlive men by 5 – 7 years average. JoAnne Sommers, Investment Executive (online), How to Attract Women Clients, July 7, 2014 They seek advice more often than men 46% women seek advice compared to 34% of men…
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